Which food is right for your pet?Feed Them Right

Not just another pet food

When you select Ivory Coat dog or cat food, you’re choosing a quality product that’s made right here in Australia, with locally-sourced meat as the #1 ingredient.

With options for dogs and cats of every size, age and breed, all of Ivory Coat’s dry, wet and chilled products taste great, and offer complete and balanced nutrition. We offer a choice of wholegrain or grain-free dry dog food, as well as wet dog food and grain free dry cat food, plus a range of natural grooming products that will leave your four-legged friend looking and feeling its best.

High quality, natural ingredients

Delicious and nutritious, Ivory Coat’s dog and cat food is like nothing else you’ll find in your local pet store. As well as quality Australian protein as the #1 ingredient, our products include the added goodness of superfoods, fruits, vegetables and wholegrains. We’ll never compromise on nutrition, nor add cheap fillers or nasty additives. Just quality, wholesome ingredients your dog or cat will love.

Meat is the #1 ingredient for muscle maintenance and taste

Superfoods, including blueberries and kale, for antioxidants

Salmon oil, coconut oil and flax seeds, for a healthy skin and coat

Vitamins and minerals for complete and balanced nutrition

A natural prebiotic, Inulin, for intestinal health

Natural fibre for healthy digestion

Whole grain vs grain free

We know diet plays an important role in our own lives, so why should it be any different to our pets? When it comes to choosing a quality pet food, we want one that will support our precious family member’s health and bring out their best.

Learn which is right for you

Ivory Coat expert advice

Mixed feeding – all you need to know

When it comes to feeding commercial pet foods, it is very easy to be confused over which style of food to give your pet, especially Unsure how to approach mixed feeding, or which combination of foods are right for your pet? Take a look at this overview of the difference between wet and dry pet foods, and how and when to mix them! When there are many conflicting messages out there.

Fibre in dog food – how important is it?

When it comes to your dog’s health and wellbeing, digestion plays a key role. Yet does your dog need fibre? And if so, how much? Take a look at this quick guide.

I have been feeding my dog Ivory Coat since he was a puppy and couldn’t be happier with the brand. He loves eating it and its good to know he is getting a good quality, Australian made product.

Conely

We moved our 4 year old Burmese cat, Lucy onto Ivory Coat Dry Cat Dog Food 3 months ago. Since moving our cat onto the ocean fish & salmon flavour she has never looked back! She used to be a fussy eater, but has always eaten Ivory Coat with a minimum of fuss and her coat is shining now as a result of the grain free food! I on the other hand rest easy in the fact I am buying an Australian Made product.

Zoe Jean

Great product. My 1.5 year old pug x Brussels Griffon is a highly fussy eater. After trying a few of the different premium grain free dry dog food brands, and having issues with him eating his daily recommended amount with all of them, it was a relief to find something he loves. Highly recommend.

Stacey Lee