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NATURAL NUTRITIONWhich Ivory Coat food is best for your pet?

Making the right choice for your four-legged friends

Cats and dogs naturally have a strong preference for meat in their diets. Cats, being carnivorous, must have meat in their diets to provide essential nutrients they need as part of their daily diet. Dogs are more omnivorous, their essential nutrition from their diet can come from a combination of animal and plant based ingredients. Our Ivory Coat products take their dietary preferences and needs into consideration when crafting our recipes.

Our Cat range are all Grain Free, and our dog products have both a Wholegrain and Grain Free options. Regardless of the Ivory Coat product you choose, our products only contain quality ingredients that deliver on taste and nutrition, and do not include “filler” ingredients to bulk out the product.

Unsure whether you should be feeding your puppy, adult or senior dog wholegrain or grain-free dog food? While some dogs are sensitive to grains, it doesn’t mean that other dogs can’t benefit from the goodness and slow-release energy of wholegrains like brown rice and oats. Take a look at this explanation of the key differences below.

What are wholegrains?
Nutrient-dense and un-refined natural grains.
Un-refined wholegrains come with every part of the grain – the bran, endosperm and germ, each of which contributes important nutrition. The endosperm is the food supply for a grain’s germ, and so has a high level of starchy carbohydrates and protein, and the germ is the embryo of the grain and contains essential fatty acids, vitamin E, B vitamins and minerals. The bran, or the grain’s hard protective outer shell, is high in fibre, vitamins and minerals. For this reason, wholegrains like brown rice are more nutritious than refined grains, like white rice, which have the bran and the germ removed.

Why wholegrain pet food?

Wholegrains can be considered nutritious for dogs. They provide fibre, which can be of great benefit to a dog’s digestive system, gut health and ability to absorb nutrients from other food. The combination of protein and complex carbohydrates in wholegrains can also provide slow-release energy, help dogs feel “full” for longer, and the nutrients in wholegrains contribute towards what dogs require for a complete and balanced diet.

Why choose Ivory Coat wholegrain pet food?

You’ll only find nutritious wholegrains in Ivory Coat pet food – like brown rice and oats. Their fibre, vitamins, minerals, essential fatty acids and protein ensures that every option within the Ivory Coat wholegrain range provides a complete and balanced meal option for your dog.

What is grain free?
Just like us, some dogs may be more sensitive than others when it comes to certain ingredients – even natural grains.

Examples of grains include gluten-free varieties such as corn, oats and rice, as well as grains with gluten, such as barley, rye, spelt and wheat. It’s why, at Ivory Coat, we provide you with options. As well as our wholegrain dog food varieties, we also offer a range of dog food that contains absolutely no grains – not even wholegrains.

Why grain free pet food?

Every pet is different, and grain-free pet food can be of benefit for dogs who may not feel their best when eating foods containing grain. If you’re concerned that your dog is intolerant to grains for any reason, it’s important to talk with your vet first, and potentially, choose grain free pet food options.

Why choose Ivory Coat grain free pet food?

Ivory Coat’s grain free range includes absolutely no added grains. Instead, all of our recipes use a combination of meat and vegetables, with added vitamins, minerals and other trace nutrients for complete and balanced daily nutrition. Our grain free products are higher in protein compared with our wholegrain products and are formulated to provide your dog with all the sustenance and nutrition it needs every day.