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Giving back
with every packFeed your pet, help a farmer

Join our Cause
We have donated more than our initial target of 160,000kgs of stock feed by March 2019
And we're still going strong!
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kgs

Giving back with every pack

Ivory Coat launched our Outback Giveback campaign in 2015 to support Aussie farmers 
in need, and now the cause is more important than ever.

The campaign is simple. Every time you buy a pack of Ivory Coat dry food for your pet, we will donate 5% of the weight in stock feed to Aussie farming families doing it tough.

This year our campaign is running between 1 March 2018 and 28 February 2019. Initially, our aim was to donate 160,000 kg of stock feed. However, we’re thrilled to announce that we’re already way ahead of our target, and we’re still going! Thank you to everyone who has helped!

At the end of the campaign, we will calculate the total weight of all of all of the dry food packs we have sold, and will donate 5% of the equivalent weight in stock feed. This feed will be will be distributed discreetly to farmers in need through our charity partners, Aussie Helpers.

There’s still time to help! Feed your pet and help a farmer.

Partnering with Aussie helpers

Aussie helpers have been working in the bush since 2002 and are led by their Founder and Australianof the Year Nominee, Brian Egan. They are staffed solely by volunteers, are not aligned with any other charities, and have no religious affirmations or government funding.

By staying in touch with Aussie farming families, Aussie Helpers improve their wellbeing and ensure their survival through good times and bad.

Stock feed donated by the Outback Giveback campaign is sent to Aussie Helpers, who in turn deliver the stock directly to the Australian farmers. 
This stock will assist the farmers feeding their livestock, and in turn, 
their livelihoods.

For more information visit https://aussiehelpers.org.au

Watch our latest footage:
Scott Arnold
Ivory Coat Companion Goods

“At Ivory Coat, we see the importance of a strong agricultural sector. They are doing it tough, and Aussie Helpers do an amazing job, giving people purpose and hope for a better tomorrow.”

Brian Egan
Co-founder Aussie Helpers

“Programs like the Ivory Coat Outback Giveback program won’t save the world... but it builds up confidence, changes the mood. If more companies got involved and did things like this, it’s gotta give people hope.”

Find a stockist

Ivory Coat pet food is stocked across Australia in many major pet food retailers, local pet product boutiques, as well as veterinary clinics, or can be bought online and delivered straight to your door.

Committed to supporting Aussie outback communities since 2015

Terms and conditions: We will calculate the total weight of IVORY COAT COMPANY GOODS Australian Natural Health Grain Free dry dog and cat food (2kg, 3kg, 6kg, 13kg and 20kg bags) sold in Australia each quarter between 1 March 2018 and 28 February 2019. We will purchase the equivalent of 5% of each total quarterly weight in stock feed suitable for sheep and cows from our supply partners Riverina (Australia) Pty Limited and Ridley Corporation Limited and donate it to our charity partner Aussie Helpers Limited (“Aussie Helpers”). Aussie Helpers will collect and distribute the purchased stock feed to Australian farmers according to need, in its absolute discretion, at no cost to those farmers. Real Pet Food Company and its related entities are not responsible for the allocation, distribution or delivery schedule of the donated stock feed. Real Pet Food Company and its related entities do not guarantee the quality of any stock feed and cannot be responsible for any loss or damage suffered. All questions or concerns regarding the stock feed should be directed to Aussie Helpers. Any projected donation amounts or targets are estimates only, based on sales forecasts. The total amount of feed donated by us to Aussie Helpers will be published on this website on a monthly basis.