General questions
Q: How should I transition my companion to Ivory Coat?

Introducing any new food to your dog or cat should be done gradually, so as to avoid the risk of any stomach upsets. If you’re introducing a new type of food, or variety, we recommend doing it over the course of a week. As per the diagram below, start by substituting your pet’s current food with just 25% of the new Ivory Coat food you’re introducing. To ensure you’re feeding your pet the correct amount overall, be careful to substitute 25% of the recommended portion size that’s included on each pack - don’t just fill up the remaining space. Over the course of the week, provided your dog or cat adjusts well, you can then increase the percentage of the new food, so it eventually replaces the previous option entirely.

Q: How many times a day should I feed my companion?

You can feed your pet one or two meals a day with our foods. If feeding twice daily, be sure to split the daily feeding amount in half for each meal. Feeding more than once a day may help to prevent bloat and aid in better digestion.

Q: What are the benefits of grain free versus regular pet food?

Regular pet food (the kind that does include natural grains) is still a popular choice for many pet owners as it provides the energy, fibre and essential fats their four legged friend needs. Grain free can be a taste preference for some pets. We advise checking with your vet before making any major dietary changes.

Q: Your feeding guide suggests to feed less food than my current food, why?

Not all foods are made the same, and the specification of our food is very high. We have a higher meat content and don’t use any unnecessary fillers, meaning you often need to feed less of our foods. Our guides are based on recommended calorie intake by weight. Keep in mind, however, that these are just guides. Feeding will depend on your pet’s breed, age and level of activity. If in doubt, please consult your vet.

Q: My companion is overweight, what do you recommend?

We have products specifically for dogs and cats who are overweight. Also be sure to check you are feeding in accordance with our guidelines and not overfeeding, remembering adding additional snacks and meals to your companion’s diet will add calories outside of what we recommend. Frequent activity is also ideal for weight management.

Q: Are your foods balanced for every day feeding?
Yes, all of our foods meet the Australian standards and those of the AAFCO – could expand to Yes, all of our foods meet the Australian standard and nutrition guidelines of the Association of American Feed Control Officials (AAFCO).
Q: Is the feeding guide for my puppy’s current weight or estimated adult weight?

The guides are based on your companion’s current weight and are increased gradually as they grow.

Q: Will my dog put on weight with this food if he/she isn’t very active?

This is unlikely, unless you’re overfeeding. Our foods, by industry standard, are lower in calories than most.

Q: How should I store my food?

Like all food products, our foods are sensitive to moisture and changes in temperature, therefore to ensure your food stays fresh, it should be stored within the bag, resealed at all times, in a cool dry place, away from heat, direct sunlight and/or humidity.

Q: Why is there sometimes variation in colour of the kibble?

As we use no artificial colourings, dyes or added preservatives in our foods, the final colour will vary according to the colour of the raw ingredients. The ingredients and nutritional value in every bag remains the same, regardless of the colour.

Q: My companion is experiencing loose stools. Why is this?

Your companion may experience loose stools when transitioning to a new food. This is common. Loose stools can also occur when changing to different meat protein in your dog or cat’s diet, or as a result of overfeeding. If your companion doesn’t experience firmer stools after a couple of days, we recommend speaking with your veterinarian.

Q: How often should I change formulas for my companion?

Just like people, your companion may get bored eating the same food every day. As such, we suggest switching our formulas every few months so they can experience our full range of unique proteins.

Q: What should I do if my companion won’t eat Ivory Coat products or I have a specific issue with a product?

Please contact us here. If your pet continues to refuse to eat, please speak with your vet.

Q: Is Ivory Coat still Australian owned?

The investors in our company have changed - however our ingredients, sourcing, suppliers and manufacturing all remain within Australia. Having overseas investors allows other dedicated pet owners the opportunity to feed our high quality products, and by continuing to purchase our products you are supporting the many Australians it takes to make our food.

Dog questions
Q: How should I transition my companion to Ivory Coat?

Introducing any new food to your dog should be done gradually, so as to avoid the risk of any stomach upsets. If you’re introducing a new type of food, or variety, we recommend doing it over the course of a week. As per the diagram below, start by substituting your dog’s current food with just 25% of the new Ivory Coat food you’re introducing. To ensure you’re feeding your dog the correct amount overall, be careful to substitute 25% of the recommended portion size that’s included on each pack - don’t just fill up the remaining space. Over the course of the week, provided your dog adjusts well, you can then increase the percentage of the new food, so it eventually replaces the previous option entirely.

Q: How many times a day should I feed my companion?

You can feed your dog one or two meals a day with our foods. If you’re feeding twice daily, be sure to split the daily feeding amount in half for each meal. Feeding more than once a day may help to prevent bloat and aid in better digestion.

Q: What are the benefits of grain free versus regular pet food?

Regular pet food (the kind that does include natural grains) is still a popular choice for many pet owners as it provides the energy, fibre and essential fats their four legged friend needs. Grain free can be a taste preference for some pets. We advise checking with your vet before making any major dietary changes.

Q: Your feeding guide suggests to feed less food than my current food, why?

Not all foods are made the same, and the specification of our food is very high. Our products have a higher meat content and don’t contain unnecessary fillers, meaning you often need to feed less of our foods. Our guides are based on recommended calorie intake by weight. However, please keep in mind these are just guides. Feeding will also depend on breed, age and level of activity. If in doubt, please speak with your vet.

Q: My dog is overweight. What do you recommend?

We have a product just for your dog: our Reduced Fat Turkey food is formulated at just 299 calories Kcal/100g and is also ideal for senior dogs with low levels of activity. Also be sure to check you are feeding in accordance with our guidelines and not overfeeding, remembering adding additional snacks and meals to your companion’s diet will add calories outside of what we recommend. Frequent activity is also ideal for weight management.

Q: Are your foods balanced for every day feeding?
Yes, all of our foods meet the Australian standards and those of the AAFCO – could expand to Yes, all of our foods meet the Australian standard and nutrition guidelines of the Association of American Feed Control Officials (AAFCO).
Q: Is the feeding guide for my puppy’s current weight or estimated adult weight?

The guides are based on your puppy’s current weight and are increased gradually as they grow.

Q: How do I know if my puppy is considered a small breed or a large breed?

Small breed dogs usually weigh less than 9-12 kg as adults. Large breed dogs are usually heavier, weighing over 22kg as adults. We recommend large and giant breed puppies use our Large Breed Puppy formula for the first 24 months.

Q: How should I store my food?

Like all food products, our foods are sensitive to moisture and changes in temperature. Therefore, to ensure your food stays fresh, it should be stored within the bag, re-sealed at all times, in a cool dry place, away from heat, direct sunlight or humidity. We recommend that, once opened, our foods are consumed within three months.

Q: Why is there sometimes variation in colour of the kibble?

As we use no added artificial colourings, dyes or preservatives in our foods, the final colour will vary according to the colour of the raw ingredients. The ingredients and nutritional value in every bag remains the same, regardless of the colour.

Q: My dog is experiencing loose stools. Why is this?

Your dog may experience loose stools when transitioning to a new food. This is common. Loose stools can also occur when changing to different meat protein in your dog’s diet or as a result of overfeeding. If your companion doesn’t experience firmer stools after a couple of days, we recommend speaking with your veterinarian.

Q: How often should I change formulas for my companion?

Just like people, your companion may get bored eating the same food every day. As such, we suggest switching our formulas every few months so they can experience our full range of unique proteins.

Q: Are your foods suitable for whelping and breeding dogs?

Although there is no harm feeding our adult foods to whelping and breeding dogs, we recommend using our Puppy formula as this contains a higher fat and protein content to support healthy whelping cycles.

Q: What should I do if my dog won’t eat Ivory Coat products or I have a specific issue with a product?

Please contact us.

If your dog continues to refuse to eat, please speak with your vet.

Cat questions
Q: How should I transition my Cat to Ivory Coat?

Introducing any new food to your cat should be done gradually, so as to avoid the risk of any stomach upsets. If you’re introducing a new type of food, or variety, we recommend doing it over the course of a week. As per the diagram below, start by substituting your cat’s current food with just 25% of the new Ivory Coat food you’re introducing. To ensure you’re feeding your cat the correct amount overall, be careful to substitute 25% of the recommended portion size that’s included on each pack - don’t just fill up the remaining space. Over the course of the week, provided your cat adjusts well, you can then increase the percentage of the new food, so it eventually replaces the previous option entirely.

Q: How many times a day should I feed my cat or kitten?

You can feed your cat one or two meals a day with our foods. If feeding twice daily be sure to split the daily feeding amount in half for each meal. Feeding more than once a day may help to prevent bloat and aid in better digestion. Kittens should have their feeds split into 2-4 servings.

Q: Your feeding guide suggests to feed less food than my current food, why?

Not all foods are made the same, and the specification of our food is very high. Our cat food products don’t contain any fillers, meaning you often need to feed less of our foods. Our guides are based on recommended calorie intake by weight. Please keep in mind, however, that these are just guides. Feeding will also depend on your cat’s breed, age and level of activity. If in doubt, please speak with your vet.

Q: My cat is overweight. What do you recommend?
Our entire Adult Cat range is suitable for weight management as it contains a high meat content and no fillers. Also be sure to check you are feeding in accordance with our guidelines and not overfeeding, remembering adding additional snacks and meals to your cat's diet will add calories outside of what we recommend. Frequent activity is also ideal for weight management.
Q: Are your foods balanced for everyday feeding?

Yes, all of our foods meet the Australian standards and those of the AAFCO – could expand to Yes, all of our foods meet the Australian standard and nutrition guidelines of the Association of American Feed Control Officials (AAFCO).

Q: Is the feeding guide for my kitten's current weight or estimated adult weight?
The guides are based on your kitten's current weight and are increased gradually as they grow.
Q: How should I store my food?

Like all food products, our foods are sensitive to moisture and changes in temperature. Therefore, to ensure your food stays fresh, it should be stored within the bag, re-sealed at all times, in a cool dry place, away from heat, direct sunlight and/or humidity. We recommend that once opened, our foods are consumed within three months.

Q: Why is there sometimes variation in colour of the kibble?
As we use no added artificial colourings, dyes or preservatives in our foods, the final colour will vary according to the colour of the raw ingredients. The ingredients and nutritional value in every bag remains the same, regardless of the colour.
Q: My cat is experiencing loose stools. Why is this?

Your cat may experience loose stools when transitioning to a new food. This is common. Loose stools can also occur when changing to different meat protein in your cat’s diet or as a result of overfeeding. If your cat doesn’t experience firmer stools after a couple of days, we recommend speaking with your veterinarian.

Q: How often should I change formulas for my cat?
Just like people, your cat may get bored eating the same food every day. As such, we suggest switching our formulas every few months so they can experience our full range of unique proteins.
Q: What should I do if my cat won’t eat Ivory Coat products or I have a specific issue with a product?

Please contact us

If your cat continues to refuse to eat, please speak with your vet.

Nutritional & product guarantee
Q: I’ve tried Ivory Coat, however my pet just won’t eat it?

This is very rare, as our foods are packed full of meat which pets love. However we understand that all pets are different and some may not enjoy our foods. If you’ve given it a good try, follow the steps above and return the remaining food, in its original packaging, with the receipt to the retailer of purchase within 21 days for a full refund. Or why not try swapping for another flavour?

Q: I purchased your product through an online store. How do I get a refund?

To receive a refund on your purchase, the product needs to be returned to the retailer. Please contact your online retailer of purchase for their return address.

Should you feel there is an issue with the product, we are here to help. Feel free to call our Customer Service team who can assist on 1300 799 214.

Q: I bought a product online and it arrived damaged. What can I do?
You should contact the retailer from which you purchased the product to discuss their process. Ivory Coat cannot replace or refund products damaged in transit sold at online stores.
Q: I don’t want to return my food to the retailer. Is there another way?

Ivory Coat does not issue refunds direct to consumers. The product must be returned to the store of purchase.

Should you feel there is an issue with the product, we are here to help. Feel free to call our Customer Service team who can assist on 1300 799 214.

Q: I lost my receipt. What do I do?

If you have lost your receipt, contact your retailer direct. In many cases they will be able to reprint a copy for you. We do not provide refunds direct to consumers. You need to return the product to the retailer of purchase.

Should you feel there is an issue with the product, we are here to help. Feel free to call our Customer Service team who can assist on 1300 799 214.

Q: I no longer have the original packaging. What can I do?

In order for a retailer to provide a refund for you, the product must be returned to the retailer of purchase, and in order to do this, you will need the original packaging.

Should you feel there is an issue with the product, we are here to help. Feel free to call our Customer Service team who can assist on 1300 799 214.

Q: My bag is torn or won’t close. What can I do?

If the bag has torn, the best thing to do is to tape the tear up and then place the bag with food still in it into an airtight container, preferably made from tin (plastic containers are porous and retain bacteria so keeping the food in the original packaging and placing this into the storage bin will maintain freshness).

Our packaging is designed to best keep the food, and utilising this is the best way to ensure the longevity of the product.

Q: I’ve spoken with the retailer and they have given me different information on a returns policy. What should I do?

All retailers will have their own policy on return of products to their stores. Ivory Coat, however, has an agreement with all our retailers to accept returns that meet our product guarantee.

If you’re having any difficulties, free to call our Customer Service team who can assist on 1300 799 214.

Q: I’ve read the product guarantee terms, and tried to return your product, but the retailer won’t help me?

If you have returned the product to the retailer of purchase, within its original packaging with proof of purchase within 21 days and the retailer will not assist you, please contact us on 1300 799 214 and we will contact the retailer on your behalf.